Pieter van der Heijden is a founding partner of XPEX and concept developer, imagineer, strategist and management consultant. He sets his creativity, knowledge and experience to work in developing experiential concepts, exhibitions, museums, visitor centers and brand marketing strategies. He also functions as a project and interim manager.

Previously, Pieter was director Experience at the Netherlands Institute for Sound and Vision and worked at the Rijksmuseum, Tropenmuseum, Museum De Lakenhal, and PCM/Thieme Meulenhoff. As a freelancer Pieter has worked in the fields of education, exhibitions, multimedia and publishing.

pvdheijden@xpex.com / 06 - 22 79 23 08

Jan Vriezen is a founding partner of XPEX. As consultant he guides cultural organizations in privatization processes, is responsible for operational and construction management and financial and business advice. In addition, he is available as (interim) manager, especially for business operations.

Previously, Jan was a consultant concerned with financial and management reorganizations in heritage conservation and intensely involved in the privatization of Dutch national museums. At the Netherlands Institute for Sound and Vision, he was deputy director and manager of business operations and the development of the new building.

jvriezen@xpex.com / 06 - 53 83 31 82

Wybe Klaverdijk is an XPEX partner and, as the in-house designer and artist, he is the creative force at XPEX, developing experience concepts, exhibition and the interior (re)design of museums and visitor centers. In addition, Wybe puts his media experience to good use in the development of branding strategies and public communications.

As creative director of Inízio Communicatie Design and Leo Burnett, Wybe developed 2- and 3-dimensional designs for organizations as the Netherlands Institute for Sound and Vision, ING Worldwide, Heineken, Grolsch, Ster and Stage Entertainment and government ministries.

wklaverdijk@xpex.com / 06 - 53 27 92 96

Hienke Alberts is the project manager at XPEX who conducts substantive research for projects. Her research is focussed on (art) historical subjects and on collecting and analyzing public data and developments in the cultural sector.

Hienke studied Arts Policy and Management and Art History at the University of Utrecht. While studying she worked for the Department of Art and Culture of the City of Utrecht and the Centraal Museum Utrecht. Before joining XPEX, she worked as a policy advisor in Arts and Culture for the City of Amsterdam.

halberts@xpex.com / 06 - 14 16 57 04