EXPECT the best. You may expect something special from us. A product in which you recognise yourself, but reaches further than your expectations.

EXCITE It is exciting to create and develop new plans. Your audience should be touched.

EXPLORE new possibilities and insights. Not the usual, but trying to find surprising perspectives. Making use of new technologies alongside traditional means. Technology is a method, never an objective. 

EXCEL An excellent product, with which the client may excel.

Pieter van der Heijden >

Pieter van der Heijden is a founding partner of XPEX and concept developer, imagineer, strategist and management consultant. He sets his creativity, knowledge and experience to work in developing experiential concepts, exhibitions, museums, visitor centers and brand marketing strategies. He also functions as a project and interim manager.

Previously, Pieter was director Experience at the Netherlands Institute for Sound and Vision and worked at the Rijksmuseum, Tropenmuseum, Museum De Lakenhal, and PCM/Thieme Meulenhoff. As a freelancer Pieter has worked in the fields of education, exhibitions, multimedia and publishing.

pvdheijden@xpex.com / +31 6 - 227 923 08

Jan Vriezen >

Jan Vriezen is a founding partner of XPEX. As consultant he guides cultural organizations in privatization processes, is responsible for operational and construction management and financial and business advice. In addition, he is available as (interim) manager, especially for business operations.

Previously, Jan was a consultant concerned with financial and management reorganizations in heritage conservation and intensely involved in the privatization of Dutch national museums. At the Netherlands Institute for Sound and Vision, he was deputy director and manager of business operations and the development of the new building.

jvriezen@xpex.com / +31 6 - 538 331 82

Elvire Jansen >

Elvire Jansen is concept developer. Within XPEX Elvire works on, amongst other things, the Masterplan for Heritage Park Batavialand. Elvire studied at the Academy of Visual Arts in Amsterdam, after which she worked as an educator at the Van Gogh Museum. In the recent years she worked at the Amsterdam Museum as an education and exhibition developer and was responsible for the new housing plans of the museum. 

ejansen@xpex.nl / +31 6 - 425 108 90

Joris Vriezen >

Joris Vriezen is working at XPEX as project assistant. Joris studied International Business and Management in Groningen. He is involved with financial, organizational and ICT related subjects, for projects such as Madurodam, Doornburgh Estate and Batavialand. Furthermore, he focusses on the development of activities abroad, with an emphasis on China.

Yara Valente >

Yara Valente is spatial designer at XPEX. Yara is responsible for the spatial design of concepts. Both in a technical and creative way she translates ideas to a spatial and artistical image.

Yara obtained her MA Architecture at the TU Delft. During her master she spent a few months broadening her horizon in Sao Paulo, Brazil. Since, she has made physical models for architecture, urban development and landscape design.

yvalente@xpex.com / +31 6 446 21 443

XPEX Experience Experts

The Netherlands