Imagine IC Amsterdam
Imagine IC gathers stories from our constantly changing society. They save these histories and give them back to society as new cultural heritage in the form of digital or physical presentations. Things are going well for Imagine IC and there are chances for the future. It wants to present and roll out its urgency loud and clear in activities and communications. XPEX guided Imagine IC through this substantive dialogue at a workshop. Together we conceptualized the current profile and future potential, based on questions, a brand pyramid and related strengths & weaknesses analysis. This led to our advice, including recommendations and some thoughts for follow-up, which were summarized in a poster.