Slot Zuylen

EXHIBITION – BRAND DEVELOPMENT

Castle Slot Zuylen is situated at the river Vecht between Utrecht and Maarssen. Originally a medieval castle, it was converted into a grand country mansion in the 18th century. Now a museum, in the next couple of years Slot Zuylen will undergo extensive repairs. There will be special attention for extending the areas open to visitors and for improving the presentation of information. The foundation running the museum wants to share Slot Zuylen’s valuable culture and history with as many visitors as possible and has asked XPEX to create a new way of presenting the castle to the public. At the end of 2011 XPEX produced a Slot Zuylen brand strategy and storyline to attract visitors with a unique castle experience.