University Museum Utrecht
The University Museum of Utrecht University is located in the center of Utrecht. Due for a process of renewal, the museum is looking for a clearer narrative and closer connection to current practices in science for its permanent collection. The museum aims to operate more flexibly and with greater relevance by putting on events and slick, fast-changing presentations. The idea is that the museum should be able to fulfil a network function in the academic world. The University Museum asked XPEX to develop a new market positioning and presentation.